Tracee Ellis Ross Expands Pattern Beauty Brand with New Body Care Line
Actress and entrepreneur Tracee Ellis Ross has made significant strides in the beauty industry through her organization, Pattern Beauty. The brand, initially launched in 2019 with a focus on hair care, has gained a loyal following for its innovative products designed specifically for curly and textured hair types. Highlighted products include the well-received hydrating leave-in conditioner and edge control gel, alongside the viral hair steamer that has captured consumer attention. However, Ross is now setting her sights beyond hair care, venturing into the body care segment with the new Pattern Body line, available for purchase starting August 21, 2023.
The Pattern Body collection comprises five new products aimed at enhancing daily self-care rituals, emphasizing hydration and rejuvenation. Among these offerings are a Moisturizing Body Wash enriched with aloe vera and olive oil, a lightweight Nourishing Body Oil, a Hydrating Body Lotion, a Moisture Rich Body Cream, and a Dry Exfoliating Body Scrub designed for pre-shower application. Each product is infused with the brand’s signature Midnite Amber scent, a luxurious blend of amber, musk, bergamot, and hints of citrus and floral notes.
Ross described the launch as a reflection of her personal skincare routine, stating, “Each of these products is anchored in my personal routine. I want people to feel hydrated, radiant, and glowy.” This commitment to authenticity is evident in the product formulation and brand philosophy. The items in the collection are priced between and , making them accessible options for consumers seeking to elevate their beauty regimens without significant financial strain.
This new venture into body care is part of Ross’s broader mission to redefine beauty standards and encourage a sense of self-love among consumers. She noted, “Caring for my body is a daily practice of self-care and honoring… it extends beyond just hair. This collection is about embracing the skin you’re in—nourishing it, hydrating it, and celebrating it.”
Ross’s prior success within the hair care category, combined with her recent return to the public eye through a “Girlfriends” reunion event, has generated considerable buzz around the Pattern brand. As the company anticipates expanding its market reach, the launch of Pattern Body is poised to establish it as a notable name in the body care sector, similar to its reputation within hair care.
The Pattern Body Collection is set to be available on the brand’s official website, patternbeauty.com, starting August 21, 2023. Additionally, consumers can find the collection at major retailers such as Ulta Beauty and Sephora beginning August 29 and September 5, 2023, respectively. With this expansion, Tracee Ellis Ross continues to advocate for inclusive beauty solutions, reinforcing the message that all skin deserves to be celebrated and cared for.