FIFA has recently updated its ticket resale policies for the upcoming World Cup matches, particularly affecting those held in Toronto, Canada. Under the newly revised terms, which have come into effect following the Ontario government’s introduction of the “Putting Fans First Act,” tickets can now only be resold at their original price on the FIFA Marketplace. This change aims to align with provincial regulations and promote fairness in the ticketing process.
The “Putting Fans First Act” prohibits the sale of tickets on the secondary market at prices exceeding their original value. Consequently, any tickets purchased on the FIFA Marketplace cannot be listed for resale at a higher price, regardless of previous resale transactions that may have occurred above face value. This policy shift reflects FIFA’s commitment to protecting fans and ensuring equitable access to tickets for the highly anticipated tournament scheduled to take place from June 11 to July 19, 2026. While tickets for matches at Toronto Stadium are now limited to their original selling price, those for other venues retain the ability to be listed above face value.
FIFA’s president, Gianni Infantino, has publicly defended the organization’s pricing structure for World Cup tickets, emphasizing that it seeks to maximize revenue in accordance with prevailing laws in the United States that permit substantial price mark-ups on resold tickets. Despite these explanations, FIFA has faced significant criticism regarding the high costs associated with World Cup tickets. Numerous fan organizations, including Football Supporters Europe, have labeled the pricing as “extortionate,” appealing for a more balanced approach to ticket accessibility.
As of mid-April, over five million tickets have been sold for matches across Canada, the United States, and Mexico, all of which are co-hosting the event. However, there remains a notable challenge in achieving full attendance. Many matches, including the opener featuring the USA against Paraguay, still have available seating, often at premium prices that range widely, with some tickets for the event starting at ,120 and reaching as high as ,050.
For fans eager to join in this monumental sporting event, tickets are available through FIFA’s official website, specifically through the “last-minute sales” section, providing another opportunity for those unable to secure their tickets earlier. This evolving situation underscores FIFA’s ongoing efforts to navigate the complexities of ticketing amidst increasing scrutiny from fans and organizations alike as the tournament approaches.
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